Just in time for back-to-school shopping and the fashionistas who are ready to work their Fall wardrobes, fashion designer Rachel Roy has launched Rachel Rachel Roy, designed exclusively for Macy’s.
Rachel Rachel Roy is a "little sister" to her Rachel Roy Collection, which she launched in 2004 to critical acclaim from fashion insiders. Her new collection is a joint venture with Jones Apparel Group, Inc.
Not bad for a young woman who started as an intern at Rocawear. Rachel later worked her way to Creative Director of the label before branching out on her own. She was inducted into the Council of Fashion Designers of American two years ago and has seen her creations worn by First Lady Michelle Obama, Tyra Banks and Eva Mendes.
Offering designer-infused items at affordable prices, Rachel designed the collection for Rachel Roy’s younger sister, expressing a fresh version of glamour and youthfulness that reflects today's urban sophistication. Elements of downtown cool and uptown chic are blended – pattern mixing, pairing of opposites, and individualism. Bright patterns and unique prints are also seen in the collection. A key group focuses on a graffiti print featured in select apparel, shoes and handbags in stores now. The Rachel Rachel Roy customer can find her whole wardrobe in the collection from chunky sweaters to t-shirts with great details, print leggings, leather bombers and party dresses for all occasions.
The line retails from $59 to $299 for sportswear, $79 to $199 for footwear, $40 to $195 for jewelry and $69 to $109 for handbags.
Rachel Rachel Roy is available now exclusively in select Macy’s stores and later this month on macys.com. For more on Rachel's designs, please visit http://www.rachelroy.com.